Facing an Illusive Frontier; Defining and Producing Interactive Television
نویسنده
چکیده
This paper provides an internal look at the thoughts and activities of American interactive television (iTV) executives and producers circa 2002. Based on in-depth interviews it first suggests a comprehensive definition of the US iTV landscape. Then, by providing a case study of three pioneering iTV productions, it examines the organizational aspects of producing interactive television through both the production process and the team structure. Finally, it summarizes the lessons learned through the production process.
منابع مشابه
Preface Social interactive televiSion reSearch
Television since its invention has been considered a social link between people. People chat and discuss television programs, recommend shows to be watched, and send SMS messages when there is something of interest on. Like previous technologies, the digitalization of the medium imposed a number of technological priorities such as transmission mechanisms or middleware standardization. Once the ...
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